ShopCore
Industry
Development
Services Provided
Site Architecture, Sitemap, Website Design, Iconography
With over 15 million square feet of properties owned, ShopCore Properties sought a website that would reflect the caliber of their best-in-class retailers. They desired a design that would guide visitors through a journey of their business practices and values, emphasizing community building and growth opportunities. With decades of industry experience, ShopCore aimed to showcase their professionalism, thoroughness, and numerous other competencies through their website.
Furthermore, ShopCore demonstrated a commitment to inclusivity by prioritizing accessibility in their online presence. They were receptive to learning about ADA compliance best practices at every stage of the process. After careful consideration, ShopCore decided that achieving AA level compliance was the most suitable choice for their organization.
They also proactively made adjustments to their global brand palette based on our findings, as the original colors did not offer sufficient contrast levels for users with vision impairments. In addition to addressing color contrast, we meticulously ensured that all website design modules met the necessary standards for compatibility with screen readers.
Approach
As the primary designer on the project, I worked closely with both the ShopCore team and our development partner, InsideOut, from the beginning planning stages through launch. I used elements from ShopCore’s newly refreshed brand to create a visually engaging experience that also met ADA level AA compliance standards. We understood the importance of ensuring that all users, regardless of their abilities, could navigate the site easily and access the information they needed. The website now effectively communicates ShopCore's business practices and values, inspiring confidence in their community-building approach and growth opportunities.
An Award-winning Website
The website was recognized with an award in the Accessibility category of the Web Excellence Awards. Shopcore’s Digital Creative Manager, praised our team for exceeding expectations by incorporating accessibility into their practices during the collaboration on their new corporate website build.
They highlighted the importance of ADA Compliance, which encompasses various areas such as text design, hyperlinks, color contrast, navigation, alt text, and written transcriptions. Through the guidance and education provided by Rule29, ShopCore gained a deeper understanding of the diverse ways users access their information and services.
The recognition in the Web Excellence Awards reaffirms ShopCore's dedication to providing an inclusive online experience for everyone, regardless of their abilities. By prioritizing accessibility, ShopCore has furthered their company's emphasis on Diversity, Equity, and Inclusion (DEI), creating a barrier-free environment where equal access is available to all.
