About

I am a Creative Director with a passion for crafting clear, effective designs. I believe that attention to detail is crucial in creating a strong overall vision. My focus on detail-oriented strategy ensures that even the most complex projects stay on track while maintaining strong visual communication.

I received my B.F.A. in Visual Communications from Northern Illinois University in 2007, after which I joined the team at Rule29, a nationally-recognized creative agency. Starting as an intern, I have progressed to my current role and a key part of the leadership team. I have created core processes and strengthened the organization's internal marketing and communications.

In addition to my creative role, my passions are enhancing efficiency and productivity through organization, refining processes, and education. I have enjoyed building design teams and mentoring designers over the years.

I am dedicated to designing for inclusivity and have extensive training in ensuring ADA compliance on digital projects. I also recognize the value of AI as an emerging tool in our creative toolbox, leveraging its capabilities to enhance the creative process and deliver innovative solutions.

As a part of Rule29, I’ve been honored to have my work be recognized by GDUSA, HOW Design, Graphis, LogoLounge, Web Excellence Awards, W3 Awards, DotComm Awards, Webby Awards, Indigo Design Awards, and more.

Outside of work, I enjoy spending quality time with my husband and daughter, mastering the art of baking, and keeping sharp with a variety of puzzles. Now based in Southern California, I take advantage of the local attractions, whether it's indulging in Dole Whips at Disneyland, cosplaying at San Diego Comic-Con, or simply relaxing at the beach with friends.

Client Experience

I’ve worked on projects for a wide range of clients – from startups to Fortune 500 companies – across a number of industries. Here is a small sampling of brands that I’ve worked with over the years.

Capabilities

Strategy

  • Brand and Material Audits

  • Design Thinking and Ideation

  • Campaign Concepting

  • Copywriting and Editing

Digital and Social

  • Presentations and Slide Decks

  • HTML Emails and Landing Pages

  • Social Media and Content Creation

Branding

  • Logo Design

  • Brand Guidelines

  • Brand Identity

  • Brand Extension

Environments

  • Wayfinding and Space Planning

  • Interior and Exterior Signage

  • Exhibit and Booth Design

  • Vehicle Wraps

Websites

  • B2B and B2C Website Design

  • Web and Mobile App Design

  • UX/UI Design

  • Information Architecture/Sitemaps

Video and Motion

  • Storyboarding

  • Video and Animation Art Direction

  • Stop Motion Animation

Print

  • Brochures, Annuals, and Sales Collateral

  • Invitations and Packaging

  • Book Design

  • Print Production Management

Miscellaneous

  • Infographics and Iconography

  • Print and Digital Advertising

  • Illustration

  • Photoshoot Direction and Styling