About
I am a Creative Director with a passion for crafting clear, effective designs. I believe that attention to detail is crucial in creating a strong overall vision. My focus on detail-oriented strategy ensures that even the most complex projects stay on track while maintaining strong visual communication.
I received my B.F.A. in Visual Communications from Northern Illinois University in 2007, after which I joined the team at Rule29, a nationally-recognized creative agency. Starting as an intern, I have progressed to my current role and a key part of the leadership team. I have created core processes and strengthened the organization's internal marketing and communications.
In addition to my creative role, my passions are enhancing efficiency and productivity through organization, refining processes, and education. I have enjoyed building design teams and mentoring designers over the years.
I am dedicated to designing for inclusivity and have extensive training in ensuring ADA compliance on digital projects. I also recognize the value of AI as an emerging tool in our creative toolbox, leveraging its capabilities to enhance the creative process and deliver innovative solutions.
As a part of Rule29, I’ve been honored to have my work be recognized by GDUSA, HOW Design, Graphis, LogoLounge, Web Excellence Awards, W3 Awards, DotComm Awards, Webby Awards, Indigo Design Awards, and more.
Outside of work, I enjoy spending quality time with my husband and daughter, mastering the art of baking, and keeping sharp with a variety of puzzles. Now based in Southern California, I take advantage of the local attractions, whether it's indulging in Dole Whips at Disneyland, cosplaying at San Diego Comic-Con, or simply relaxing at the beach with friends.
Client Experience
I’ve worked on projects for a wide range of clients – from startups to Fortune 500 companies – across a number of industries. Here is a small sampling of brands that I’ve worked with over the years.
Capabilities
Strategy
Brand and Material Audits
Design Thinking and Ideation
Campaign Concepting
Copywriting and Editing
Digital and Social
Presentations and Slide Decks
HTML Emails and Landing Pages
Social Media and Content Creation
Branding
Logo Design
Brand Guidelines
Brand Identity
Brand Extension
Environments
Wayfinding and Space Planning
Interior and Exterior Signage
Exhibit and Booth Design
Vehicle Wraps
Websites
B2B and B2C Website Design
Web and Mobile App Design
UX/UI Design
Information Architecture/Sitemaps
Video and Motion
Storyboarding
Video and Animation Art Direction
Stop Motion Animation
Brochures, Annuals, and Sales Collateral
Invitations and Packaging
Book Design
Print Production Management
Miscellaneous
Infographics and Iconography
Print and Digital Advertising
Illustration
Photoshoot Direction and Styling