InFolk
Industry
Technology
Services Provided
Creative Direction, Website Design, Web App Design, Animation, Social Marketing
InFolk is an organization dedicated to empowering business leaders with tools that drive informed decision-making. Their suite of products is crafted to simplify complex business processes, with a focus on hiring and culture development. InFolk's philosophy centers on providing powerful, intuitive, and user-friendly solutions that help leaders focus on what truly matters – making impactful decisions for their companies.
The startup approached our team with a clear vision but a blank canvas, seeking a comprehensive brand system that would encompass product names, messaging, brand visuals, and a website. Starting with only the name "InFolk," our challenge was to create a cohesive brand that would resonate with their target audience of business leaders and owners.
As the Creative Director overseeing the full brand roll-out and the Designer responsible for the marketing website, web app, and other collateral, I played a key role in establishing a strong brand presence. The user-friendly website effectively communicates InFolk's value proposition to business leaders, reflecting our commitment to simplicity and empowerment in every aspect of the brand.
Approach
The initial research phase completed by our internal team guided our development of sub-brand names, messaging, and visual elements that would effectively communicate InFolk's commitment to simplicity and empowerment. Bold, warm-toned shapes illustrated simplified processes and diverse teams looking for the right hires for their organizations. The rounded nature of the logo was carried through the brand’s visuals to covey InFolk’s approachable nature and ability to make complex hiring decisions more manageable and fun. I also introduced subtle animations to the digital pieces that brought an energetic quality to the minimalistic graphics.
Animated Roll-out
I created an introduction animation for InFolk to help build excitement on social media prior to the website launch and showcase the playful, friendly aesthetic of the new brand.
New Tools for Business Leaders
The goal of the InFolk marketing site was to introduce products that aid business leaders in identifying and hiring the most suitable talent for their organization while also ensuring team members align with the firm’s culture and values. By gaining insights into individual strengths and weaknesses as well as team dynamics, their tools help leaders to make informed decisions that boost performance and engagement.
Introducing InHire
InHire, the premier product from InFolk fit within the naming and logo structure created by Rule29. As a responsive web app I designed with development partner Rebar, InHire helps business leaders in making informed hiring decisions by providing AI-powered insights into a candidate’s potential fit and impact within an organization.
